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About Holiday Boutique

Holiday Boutique is Fresno’s most unique gift shop. The Holiday Guild, a volunteer organization founded in 1953, staffs and operates Holiday Boutique. All proceeds benefit Valley Children’s Hospital.

Emphasizing friendly, personal service, and quality merchandise, Holiday Boutique offers beautiful and unique items for all occasions.

The store offers a personalized wedding registry as well as a baby registry, plus a personal shopper for corporate gifts, or to assist individuals who need a bit of help finding the perfect gift.

Visit us

M-F: 10:00 - 5:30, Sat: 10:00 - 5:00 1772 West Bullard Fresno, CA 93711 (559) 435-1660 info@holidayboutique.org

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About Holiday Boutique

Holiday Boutique is Fresno’s most unique gift shop, featuring decor, china, crystal, silver, and many exclusive gift items. The Holiday Guild, a volunteer organization founded in 1953, staffs Holiday Boutique. Emphasizing friendly, personal service, and quality merchandise, we offers beautiful and unique items for all occasions from many high-end brands and labels. All proceeds benefit Valley Children’s Hospital.

How it all began…

Vintage photo of women shoppingA charter meeting of the Holiday Guild was held in the spring of 1952 at the home of Mrs. William Stark. Those present were: Mesdames William Docker, Arthur Roth, Charles Looney, Jr., Sumner Peck, Samuel Randall, H.P. Higginbotham, R.D. McMahan, William Spaulding, Breckenridge Thomas, William Snell, and William Meux.

These twelve girls met for the purpose of organizing a guild which would sell Christmas cards and social stationery by appointment in the home of the customer.

The impetus for this project had been provided by Mrs. Looney and Mrs. Roth, who had investigated and procured the Chryson line.

At that time Mrs. Gundelfinger had been handling the Fayette line in Fresno which she very generously offered to this group. With two lines to represent, the twelve girls elected Mrs. Looney as their first president, and invited Mrs. Parke McAvoy, then a VCH Board member in the capacity of organizing and coordinating new guilds, to speak to them. Mrs. McAvoy was a great help in explaining the guild functions, obligations, responsibilities, privileges, along with deciphering bylaws and Board policies.

The girls went to work and, thanks to a very generous response from friends throughout the valley, put in ten very successful years of raising money for the hospital and enjoying themselves.

Through the years, problems arose, manpower needs were felt; and the usual ups and downs which all of the guilds were experiencing.

In 1962, members began to talk of a new project, one which could augment their card sales. In the ten years of its existence, the guild had never had more than 15 members. The nature of the project kept the guild small. Now, the members wanted to increase their membership and the scope of the guild. After a year of discussion and debate, they took the plunge.

They bought an existing paper shop in the spring of 1963, held a clearance sale, closed the shop for remodeling, and on September 12, opened the Holiday Boutique. The Boutique is an elegant place where one may seek gifts for all, and find them. It is operated on a full time six day week, staffed entirely by volunteers.

The Holiday Guild members are thrilled with their new venture and are looking forward to many long years of successful association with the Valley Children’s Hospital and Guidance Clinic.

1963 – Patty Randall